VP/Group Vertical Strategy Director (eCommerce, Lead Generation, Omnichannel)

Deerfield Beach,

Hybrid  -  Development / Other Technologies  -  Direct Placement  -  Job ID: 23-62492

Location: Deerfield Beach, FL (Hybrid)
Duration: Direct Hire
Job Title: VP/Group Vertical Strategy Director (eCommerce, Lead Generation, Omnichannel)

Job Description:
We are seeking an experienced VP/Group Account Director with a focus on vertical expertise, such as eCommerce, Lead Generation, or Omnichannel Marketing.
This key leadership role will be responsible for managing a diverse team of account service professionals and overseeing up to $30 million in annual client budgets.

Key Responsibilities:

  • Lead and manage clients within a specific industry vertical, maintaining an in-depth understanding of the industry's nuances and trends.
  • Develop strategic digital marketing campaigns with clear KPIs related to ROAS, CAC, CPL, and CPS.
  • Collaborate with paid and organic channel specialists to scale budgets effectively and efficiently.
  • Deliver on client expectations and maintain a strong partnership by ensuring alignment with scopes of work.
  • Foster effective collaboration with creative teams to develop impactful, performance-driven creative strategies.
  • Manage, train, and mentor a team of up to six account service professionals, upholding high standards of performance to meet and exceed client and internal measurement goals.
  • Interface regularly with C-level executives, both internally and with clients, maintaining strong, productive relationships.
  • Demonstrate problem-solving aptitude and support your team and clients in overcoming challenges.


  • Proven experience in managing sizable budgets and delivering strong, measurable results.
  • Deep expertise in eCommerce, Lead Generation, or Omnichannel Marketing.
  • Strong understanding of performance metrics such as ROAS, CAC, CPL, and CPS.
  • Prior experience in a client-facing role, with a track record of successful account management and client satisfaction.
  • Demonstrated leadership and team management experience, with a strong commitment to upholding high standards of performance.
  • Excellent problem-solving skills and an ability to help others navigate challenges.
  • Strong communication skills, comfortable interfacing with C-level executives.

About INSPYR Solutions:
As a leading information technology partner, we connect top IT talent with our clients to provide innovative business solutions through our IT Staffing, Professional Services, and Infrastructure Solutions divisions. We understand and value the unique needs of highly-skilled information technology professionals in the industry and always strive to stay above the curve. Our company was founded on the following core values: Be the Best, Understand the Urgency, Never Ever Give Up, Have the Courage to Excel, and Make a Contribution . We take pride in our business model and strive to create a positive workplace environment through an exemplary culture.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.