Digital Marketing Coordinator

Qualified candidates please send Resumes directly to Jenna Hinkle at jhinkle@inspyrsolutions.com. 
 

• Work with digital product managers to help develop, execute, and maintain digital marketing campaigns and plans for specified artist roster
• Assist creating and executing online advertising campaigns, including post-campaign ad reports
• Manage artist accounts and logins across specified roster using the password management tool
• Track relevant artist anniversaries, holidays, events, birthdays, etc. for campaign brainstorming
• Oversee social, website, and link optimizations (verifications, sounds, boosts, Beacons, Linkfire, etc)
• Oversee internal/external content requests, uploads, and asset management (video cutdowns, banners, pre-order/available now assets, ad assets, liners, stickers, GIF's, etc.)
• Work as the main liaison with our college team to launch single/video/album initiatives
• Work with third parties to create interactive pages, filters, and other AR/VR content
• Manage partner pages as necessary to ensure updated links, videos, bios, video descriptions and imaging
• Track performance trends across partner platforms and make recommendations to artist teams
• Create presentation decks and documents for campaigns, promotions and company pitches
• Brainstorm and aid in the creation and development of new label initiatives and platforms
• Work cross-departmentally on various company and brand activations
• Pull analytics and social data for brand partnerships post-campaign reports
• Oversee data acquisition campaigns, promotions, uploads, and procurement cadence for optimal success
• Create and manage content for official Nashville and specified artist websites as needed
• Assist in the weekly Nashville newsletter and SMS messaging creation and distribution
• Assist in the marketing of Nashville merchandise and label/artist e-commerce websites
• Help maintain growth strategies for all email lists, CRM, and SMS campaigns
• Coordinate meetings and correspondence with internal teams, third party partners, and influencers
• Facilitate SOW and final contracts for third party agencies and influencers
• Operate as a liaison with the research and reporting department to track and provide analytics
• Process department invoices and expense reports as the main liaison with accounts payable
• Coordinate travel and/or communication with artists, contest winners and staff on an as-needed basis
• Oversee influencer and contest winner ticket requests via the ticket portal
• Develop new distribution strategies and long-term goals/plans to overcome obstacles and competition
• Other duties and responsibilities as assigned

Skills: 

• Knowledge in Microsoft Suite, Adobe Suite, and graphic design preferred
• Strong written and oral communication skills
• Ability to multi-task and prioritize effectively within a fast-past environment
• Ability to carry out projects/tasks with limited supervision
• Strong organizational and computer skills
• A passion for working in the music industry

Education: