Email Marketing Specialist

Responsible for establishing and executing effective email and SMS marketing campaigns to effectively reach the target audience, promote the brand, and drive customer engagement and sales.

Additional responsibilities include:

• Responsible for identifying target audience, optimizing the customer relationship management process, and managing subscriber databases.
• Analyze campaign metrics and provide actionable insights to improve campaign performance and effectiveness and drive business growth.
• Collaborate with other teams on content design to ensure error-free, consistent brand messaging and enhance customer communication through email channels.
• Essential Functions Email/SMS Strategy Develop and implement the overall email and SMS marketing strategy, including segmentation, targeting, and personalization, to maximize engagement and retention. Establish and manage email and SMS marketing processes, including campaign planning, content creation, scheduling, testing, and deployment. Create monthly calendars for internal and external communications and optimize email templates for mobile devices. Monitor industry trends, emerging technologies, and best practices in CRM and email marketing, and incorporate them into the overall strategy. Utilize CRM systems and tools to segment customer data and drive targeted email campaigns. Conduct A/B testing and data analysis to refine email content, subject lines, design elements, and targeting strategies.
• Metrics and Reporting Conduct thorough analysis of campaign performance using data-driven insights to optimize campaigns and improve key metrics such as open rates, click-through rates, conversion rates, and sales. Analyze and report results monthly. Monitor and report on key email marketing metrics regularly, providing actionable recommendations to improve campaign effectiveness and ROI. Monitor deliverability and email reputation to ensure emails reach the intended audience and avoid spam filters. Perform regular competitive analysis to identify opportunities for differentiation and innovation in email marketing.
• Collaboration Collaborate with cross-functional teams to ensure seamless execution and alignment with channel strategies. Work with the marketing and communications team to develop integrated and behavior-based marketing campaigns and customer journeys that align with the digital communications strategies. Partner with platform provider, HubSpot, to optimize campaign performance, testing agenda, infusion of best practices, and monitoring of results.
• Team Membership Support and contribute to the objectives of your team, and its contribution to the goal of the organization. Represent Noble's mission and values. Care for the land and its improvement.
• Non-Essential Functions. Responsible for routinely checking email correspondence and associated attachments.

Education Bachelor's degree in marketing, business, or related field required. Master's degree preferred. Experience Minimum of 5 years of experience with email and SMS marketing campaigns is required. Experience with customer relationship management is preferred.

About INSPYR Solutions:
As a leading information technology partner, we connect top IT talent with our clients to provide innovative business solutions through our IT Staffing, Professional Services, and Infrastructure Solutions divisions. We understand and value the unique needs of highly-skilled information technology professionals in the industry and always strive to stay above the curve. Our company was founded on the following core values: Be the Best, Understand the Urgency, Never Ever Give Up, Have the Courage to Excel, and Make a Contribution. We take pride in our business model and strive to create a positive workplace environment through an exemplary culture.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.