Marketing Analyst / Brand Marketing Analyst

Celebration, FL

  -  IT - Creative / Digital / UI/UX  -  Contract  -  Job ID: 24-00763

Title: Marketing Analyst
Location: Orlando, FL (Hybrid Onsite- 4 days/week onsite)

Duration: 12 month initial contract
Compensation: $62-$67/hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the US

 
Job Description:

  • This team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life.
  • We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.
  • Provide tactical support for direct channel and paid media campaigns by identifying relevant audiences, ensuring platform delivery, and supporting audience sizing requests.
  • Upload audiences into platforms and conduct audits in platform to ensure audiences are up to date and the correct audiences are being used.
  • Manually pull data to feed various dashboards and curate data for insight requests.
  • Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations.
  • Provide ongoing match rate reporting to help monitor health of first party data audiences in digital activation platforms.

 
Skillset / Experience:

  • Experience with or exposure to a Marketing team within a large, matrix organization.
  • Experience with or exposure to audience targeting & segmentation strategies and customer journey mapping.
  • Experience using data and insights from multiple sources to provide actionable recommendations.
  • Experience translating insights and recommendations into presentations for various stakeholders.
  • Knowledge of or exposure to Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, LiveRamp, etc.).
  • Knowledge of or exposure to Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics).
  • Experience working in Salesforce Marketing Cloud preferred.

 
 
Our benefits package includes:

  • Comprehensive medical benefits
  • Competitive pay, 401(k)
  • Retirement plan
  • …and much more!

 
About INSPYR Solutions:
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
 
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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