Title: CTV Paid Media Manager
Industry: Entertainment
Location: New York, NY or Los Angeles, CA
Duration: 6+ months, possibility for extension or conversion.
Rate Range: $35-$42/hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

Qualified candidates please send Resumes directly to Jenna Hinkle at jhinkle@inspyrsolutions.com. 

Description:

• The CTV Paid Media Manager will play a critical role in planning, negotiating, buying, and optimizing our over-the-top/connected TV (OTT/CTV) paid media strategy across our device partner platforms (Roku, Fire TV, Samsung, LG, Vizio, etc.). The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This is a great opportunity for a candidate who wants to be at the forefront of a developing media channel and someone who can help spur innovation and better measurability with our device partners. This is a highly collaborative role which will work across regions, with our device partner marketing team, and with high profile external partners.

Responsibilities:

• Collaborate with cross-functional teams to ensure OTT/CTV paid media testing efforts align and are in lockstep with Global priorities
•  Maintain OTT/CTV testing roadmap & subsequent documentation; regularly update cross-functional stakeholders
•  Partner with analytics team to use real-time data, testing, and campaigns learnings to effectively optimize and manage campaigns
•  Work with internal teams to report back on results driven from our investments and provide campaign summaries/learnings
• Help analyze campaign performance with regular data analysis; measure performance against KPIs; report on any trends & granular insights to internal stakeholders
• Optimize campaigns to increase the number of new, incremental subscribers and increase share of contribution from device partners to the overall business
• Stay up to date on emerging trends and technologies – particularly within the OTT/CTV paid media and measurement space

Basic Qualification:

•  5+ years of digital media planning and performance media buying experience
• Availability work and attend meetings outside of normal business hours (5-10 PM EST) at least once per week
• Experience with building and maintaining test-and-learn agenda
•  Familiarity with hypothesis testing
•  Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Mastery of media planning concepts and digital media terminology
• Experience with OTT/CTV buying landscape highly preferred, but not required
• Performance marketing experience (i.e. optimizing towards lower-funnel objectives, like conversion, with KPI's like cost-per-acquisition or return on ad spend) is a must
• Experience with conversion tracking and mobile marketing attribution partners (such as Kochava) and also digital reporting tools (such as Google Analytics, Adobe) is preferred
•  Experience with and understanding of MMM attribution models is a plus
• Understanding of paid digital streaming and subscription ecosystem is a plus
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment
• Polished professional with excellent interpersonal communication skills
• Strong analytics and superior data manipulation (Excel) skills are preferred

Must haves:

• Data Driven environment
• Must have strong communication skills. This team is an intersection of other teams.
• Paid Media experience required

Required Education:

• BA

Preferred Education:

• Masters

Our benefits package includes:

• Comprehensive medical benefits
• Competitive pay
• 401(k) retirement plan
• …and much more!

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities

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