Title: Pega Marketing Analyst
Location: Vienna & Winchester, VA or Pensacola, FL
Duration: W2, Initial 6-month Contract
Work Requirements: US Citizen, GC Holders or Authorized to work in US

Job Description
This role will help scale a program by converting and launching personalized insights driven by external behavioral intent signals into true omnichannel experiences powered by a Customer Decision Hub (CDH). A personalized insight is information about a member’s behavior tailored to their individual circumstances. These insights empower users to better understand their financial behavior while strengthening their relationship with the organization.
 
The role focuses on translating personalized insights into both inbound and outbound campaigns, defining targeting and eligibility criteria, supporting build and QA processes, and monitoring performance after launch. This is a hands-on, delivery-oriented role responsible for gathering requirements, defining and validating targeting logic, building actions in Pega CDH, launching insights, and continuously optimizing performance.
 
Key Responsibilities

• Launch omnichannel insights in Pega CDH by translating insight definitions into targeting, eligibility rules, treatments, and channel delivery patterns aligned with NBI standards.
• Convert channel-specific executions into omnichannel decisioning patterns and help retire duplicate or redundant channel builds (both inbound and outbound).
• Define decisioning requirements including audience definitions, constraints, contact policies, prioritization rules, and measurement frameworks.
• Partner with cross-functional agile delivery teams including Designers, Writers, Digital, Analytics, and Enterprise Technology/Data teams to deliver launches on schedule.
• Support arbitration and consistency across inbound and outbound channels by applying engagement policies, contact rules, and prioritization guardrails.
• Conduct validation and impact checks using simulations where applicable, along with pre- and post-launch monitoring to confirm eligibility, volume, and expected business impact.
• Troubleshoot decisioning and integration issues such as data discrepancies, logic conflicts, and delivery failures, and work with technical partners to resolve them.
• Measure and optimize performance by recommending improvements such as audience tuning, suppressions, prioritization adjustments, treatment updates, and test variants.
• Manage multiple launches simultaneously while maintaining organized documentation and clearly communicating risks, dependencies, and readiness.

Required Qualifications

• Hands-on experience designing, configuring, or supporting Pega Customer Decision Hub (CDH) decisioning, including decision strategies, engagement policies, contact policies, and treatments.
• Demonstrated ability to translate moderately complex marketing or experience requirements into targeting and personalization specifications.
• Strong analytical skills, including SQL proficiency and the ability to validate outcomes and explain results to stakeholders.
• Experience working in Agile delivery environments (Scrum or SAFe) including user stories, acceptance criteria, QA coordination, and release readiness.
• Strong written and verbal communication skills with the ability to align business and technical stakeholders and drive decisions forward.

Preferred / Nice to Have

• Pega Certified Decisioning Consultant or Pega Certified Data Scientist certification.
• Familiarity with omnichannel personalization strategies including inbound/outbound orchestration, prioritization, suppression, and channel preferences.
• Experience partnering with Data Science teams on predictors, segmentation, or model-driven targeting.
• Experience with analytics and productivity tools such as Databricks, Tableau, Power BI, and Microsoft 365 Copilot.
• Exposure to digital banking or financial services personalization/decisioning programs (helpful but not required).

Our Benefits Include

• Comprehensive medical benefits
• Competitive pay, 401(k)
• Retirement plan

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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