Title: Sr. Specialist, Marketing Experimentation
Industry: Entertainment
Duration: 9+ months
Location: New York, NY
Rate Range: $60-70hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

Description:

• Experiment Design & Strategy – Develop robust test plans (A/B, multivariate, geo-tests, incrementality studies, lift tests) to evaluate media tactics, creative, audience segments, and bidding strategies.
• Execution & Optimization – Collaborate with channel managers (social, search, display, video, programmatic) to implement tests, ensure flawless QA, and proactively adjust tactics based on early performance indicators.
• Data Analysis & Insights – Synthesize results into clear business narratives, translating statistical findings into actionable recommendations for budget allocation and campaign strategy.
• Innovation & Learning Agenda – Maintain a prioritized testing roadmap to explore emerging platforms, AI/ML bidding, value-based strategies, and automation opportunities.
• Cross-Functional Collaboration – Partner with analytics, strategy and planning teams to ensure test designs align with business goals and measurement frameworks.
•  Knowledge Sharing – Create best-practice documentation and present learnings to leadership, influencing future investment and audience strategy.

Basic Qualifications:

• Experience: 3+ years in paid media, digital marketing, or growth experimentation (agency, in-house, or platform).
• Technical Skills: Strong understanding of testing methodologies (incrementality, causal inference, geo-split), platform reporting (Meta, Google, TikTok, YouTube, DSPs), and analytics tools (GA, SQL, Excel/Sheets).
• Analytical Mindset: Comfortable with statistical significance, confidence intervals, and interpreting complex data sets.
• Communication: Exceptional ability to distill technical concepts into concise, executive-ready insights.
• Collaboration: Proven track record working across teams to execute high-impact tests at scale.

Preferred Qualifications:

• Establishing an iterative testing framework that accelerates media learning.
•  Delivering clear, data-backed insights that improve efficiency and ROI across channels.
• Driving adoption of AI/automation in paid media strategies through well-designed experiments.

Required Education:

• Bachelor's Degree or equivalent

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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