Role Summary

The Media Strategy & Planning Lead is a senior, cross-channel role accountable for shaping and delivering holistic media strategies across paid media ecosystems, including ONP, OFP, and QPs. This role owns the media strategy lifecycle end to end—from intake and planning through launch readiness—while ensuring tight alignment across internal teams, agency partners, and execution workflows.

As the central owner of media strategy, this role sets direction, drives integration, and ensures media plans are directly connected to broader business and go-to-market objectives.

What You’ll Do

• Act as the primary owner and point of contact for integrated media strategy and channel planning, partnering closely with internal stakeholders and external agencies

• Define the strategic approach for media investment using business goals, audience insights, channel performance, and market conditions

• Provide strategic guidance upstream, influencing media thinking and ensuring plans ladder into larger marketing and GTM strategies

• Translate quantitative and qualitative insights into audience strategies, channel recommendations, and optimization plans

• Collaborate cross-functionally with Marketing, Marketing Data Science, Insights, Creative, Global Media teams, and agency partners to deliver cohesive programs

• Evaluate campaign performance against success metrics, synthesize insights, and deliver clear optimization and reporting recommendations

• Serve as a trusted media expert and advisor to senior stakeholders across functions

Core Responsibilities

Develop integrated, multi-channel media strategies aligned to marketing and business priorities

Partner with Marketing and MDS teams to define objectives, budgets, target audiences, and KPIs

Lead agency briefings across ONP and OFP, providing strategic context and clarity on expectations

Ensure strategic consistency across channels while enabling flexibility for testing and optimization

Create comprehensive cross-channel media plans across ONP, OFP, and QPs in collaboration with internal teams and agency partners (e.g., DEPT/Spark)

Assess media partners and platforms against key criteria such as scalability, regional relevance, measurability, and performance impact

Drive partner, platform, and creative approach selection, including test-and-learn roadmaps

Own planning timelines and proactively communicate status, risks, and updates to stakeholders

Maintain overall accountability for campaign setup readiness, including trafficking, QA, and handoffs (with execution managed by agency partners)

Coordinate closely with creative teams, media agencies, and MDS to ensure readiness across assets, tracking, and measurement

Provide strategic and tactical context to Campaign Managers and Campaign Operations teams

Partner with Campaign Ops to ensure seamless execution and issue resolution

Serve as the central media liaison across marketing, creative, analytics, and agency partners

Present media strategies and plans, align cross-functional stakeholders, and secure approvals when required

Build strong working relationships that enable collaboration, clarity, and accountability

Partner on campaign briefs and strategic framing

Review pacing, performance, and campaign health updates

Incorporate analyst insights into pre-launch optimization

Participate in regular feedback loops and post-campaign reviews

Collaborate on QA findings and execution readiness

Co-create learning agendas and experimentation frameworks

Partner on audience segmentation, sizing, and measurement strategy

Integrate real-time dashboards and analytics into planning and optimization

Align on reporting standards, KPIs, and insight generation

Participate in joint readouts to inform future planning

Coordinate on account setup, access, and compliance requirements

Surface operational risks, bottlenecks, and process improvements

Lead troubleshooting and escalation for campaign execution issues

Manage ad account infrastructure, permissions, and platform dependencies

Own escalation paths tied to ads, BLS, and platform-related constraints

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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