Title: Senior Marketing Operations Manager
Industry: Entertainment
Duration: 7+ months
Location: Remote, United States (Hours: 12-8pm PST)
Rate Range: $48-$54/hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

Description:
As part of the Marketing Operations team, the Marketing Operations Consultant will help drive the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate – leveraging expert internal resources when appropriate.

Responsibilities:

•  Build, test and deliver lifecycle messages
•  Execute messaging optimization and best practice adoption
•  Run split and multivariate tests, ensuring test protocols are administered to minimize bias
• Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed
• Monitor messaging programs and campaigns and mitigate or flag issues to partners
•  Traffic messages utilizing targeting capabilities
•  Implement and audit all analytic encoding to enable messaging effectiveness
• Drive messaging reporting and run adhoc analysis when requested
•  Ensure all messages conform to GDPR, and other legal or compliance requirements

Basic Qualification:

• 4+ years in marketing executing CRM/Lifecycle channel optimization and insights
•  Experience in email, push, sms, in-app messaging channels and platforms
•  An understanding and administration of message experimentation best practices
• Attention to detail, with an ability to identify issues and implement remedies
•  Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
• Passion for velocity, enabling the team to scale through superior project management
•  Analytic orientation and curiosity, using insights to drive your next course of action
• Be a highly organized, highly methodical and strong team player
•  Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
• Self-motivated, with a drive to exceed user expectations and enable partner marketing teams
• Superior stakeholder partnership management via a consultative approach
• Working knowledge of agile methodologies and of Jira/Confluence
•  Working knowledge of email and mobile channel best practices
•  Ability to be on-call, when high priority business needs necessitate
•  Language fluency in English

Preferred Qualifications:

•  Experience in an operational role
•  Working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
•  Working knowledge of / Proficiency in Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
• Experience supporting a regionally distributed stakeholder team
•  Fluency in another language would be a plus (e.g. Korean/Japanese)

Required Education:

•  Bachelor's degree in Marketing, IT, Computer Science

Information collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions’ Privacy Policy and INSPYR Solutions’ AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text.

26-00968