Title: VP of Marketing
Location: Orlando, FL  
Duration:  Direct Hire  
Compensation: $140,000 – $170,000 per year  
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

VP of Marketing
 
Responsibilities:

• Developing and implementing a cohesive marketing plan to increase brand awareness and report to senior leadership on plan execution
• Managing all AR/PR activities and social marketing activities and presence
• Driving creation of content and execution of blogs, podcasts and other channels
• Setting current and long-term goals for marketing outcomes, lead generation activities
• Designing and reviewing the Marketing budget and optimizing budgets to drive outcomes
• Collaborating with leadership team to develop new ideas and strategies to increase visibility and awareness of product differentiation
• Partnering with events management team and design team to execute events Job brief
• We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department.
• You will design, implement and monitor effective marketing strategies that align with our business goals.
• Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques.
• Our VP of Marketing will work with the CEO, Chief Growth Officer and Chief Product and Strategy Officer and will oversee internal marketing teams.
• To be successful in this role, you should be highly professional.
• You should also play a significant role shaping the company's strategic planning and demonstrate ability to execute on marketing plans.
• Ultimately, you should be able to ensure that the Marketing department's activities contribute to our company's long-term success.
• Develop and implement a cohesive marketing plan to increase brand awareness
• Set current and long-term goals for internal teams, review and optimize the Marketing department's budget
• Build relationships with media and stakeholders through creative PR strategies
• Develop creative content for social media, blogs, podcasts, and other channels
• Iterate on web presence, visibility, SEO
• Monitor all marketing campaigns and drive continuous improvement and increased lead generation o Prepare regular reports and presentations on marketing execution and metrics for the leadership team
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Participate in the quarterly and annual planning of the company's objectives
• Track competitors' activities, develop differentiated narratives against competition Requirements and skills o Proven work experience as a VP of Marketing, Marketing Director or other senior role in the healthcare technology or software industry
• Demonstrable experience designing and implementing and executing successful marketing campaigns
• Solid knowledge of SEO, web analytics and Google Adwords
• Proven experience with PR/Social and other creative means to develop brand
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with ability to make difficult decisions
• BSc degree in Marketing, Communications or relevant field

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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