Title: E-Commerce Marketing Manager
Locations: Elk Grove, CA (Hybrid – 3 days on-site)
Duration: Direct Hire/FTE
Compensation: $110,000 – $125,000 base +15% Bonus and excellent benefits  
Work Requirements: US Citizen, GC Holders, or Authorized to Work in the U.S.

If interested, please contact Jenna Hinkle at JHinkle@inspyrsolutions.com 

Job Description
Hybrid role 3X a week in office in Elk Grove, CA; no remote capabilities 
 
Position Summary: 
The E-Commerce Marketing Manager is responsible for driving traffic, conversion, and revenue growth on CLIENT’s digital storefront. This role oversees paid search ensuring campaigns deliver measurable performance and that customers around the globe can easily find, understand, and purchase through the CLIENT website. Success is measured by improvements in acquisition, engagement, conversion rates, and ROI. 
 
Position Responsibilities – Other duties may be assigned:
Commerce Site Performance & Conversion Optimization

• Drive on-site initiatives to increase conversion rates (CRO), including testing landing pages, CTAs, and checkout flows.
• Partner with UX/design and development teams to prioritize and improve navigation, site speed, and overall experience.
• Collaborate with development teams to scope and request future web enhancements that support business goals.
• Monitor and analyze funnel metrics (traffic, bounce, add-to-cart, checkout) to identify and resolve friction points.

Search Engine Marketing (SEM) Oversight

• Oversee the strategy and execution of paid search campaigns (Google Ads, Bing, retargeting) through internal or external resources.
• Guide optimization of keyword strategy, ad copy, and bidding to maximize conversions at efficient cost-per-acquisition (CPA).
• Review budget pacing and ensure delivery of weekly/monthly performance reporting.
• Evaluate attribution and revenue impact from paid search efforts.

Digital Merchandising & Promotions

• Plan and execute promotional calendars, pricing tests, and on-site merchandising campaigns.
• Partner with product and sales teams to ensure promotions are aligned with business priorities.
• Track promotional performance and recommend adjustments based on customer response.

Data-Driven Optimization

• Use analytics tools (GA4, Google Ads, etc.) to track KPIs and guide real-time optimizations.
• Conduct A/B testing across SEM and site experiences to improve ROI.
• Stay current on e-commerce trends, algorithms, and platform updates to keep campaigns competitive.

Leadership & Collaboration

• Manage a small team responsible for execution across SEM, site updates, and campaign support.
• Coordinate with product, IT, creative, and sales teams to deliver digital initiatives on time and on budget.
• Oversee vendor and agency relationships to scale SEM efforts.  

Position Requirements: 

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years of experience in e-commerce marketing with direct ownership of SEM and site optimization.
• Strategic planning, marketing and product launch in SaaS
• Cost analysis, ROI, financial modeling
• Proven track record improving traffic, conversion, and revenue through paid search and site initiatives.
• Experience with localization and international e-commerce operations.
• Strong analytical skills with ability to translate data into action.
• Hands-on proficiency with Google Ads, Bing Ads, GA4, SEMrush (or similar platforms).
• Needs to be hands-on with their commerce site experience.

 About INSPYR Solutions
Technology is our focus, and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients’ business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, projects, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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