Title: Category Strategy Manager
Industry: Entertainment
Location: New York, NY
Duration: 6+ months
Rate Range: $67-$69/hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

Description:

• The Category Strategy Manager supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical. As a strategic entity in the Advertising organization, the Category Strategy team works to ensure Advertising is positioned to meet the Company's long-term goals and our clients' business needs.
• The Category Strategy Manager will work closely with cross-functional teams including – Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients.
• She/He/They will work with the Category Strategy Vice President to develop insights supporting strategies to broaden the value proposition of  Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying.
• She/He/They will anticipate and create selling stories for category-relevant properties and platforms within the Advertising portfolio and key business segment priorities.
• She/He/They will be responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis

Responsibilities:

• Be responsible for understanding consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending
•  Mine syndicated data sources (e.g. MRI, Nielsen, YouGov, Ad Intel, SMI, EDO) for insights for client and category presentations
• Leverage the syndicated data to develop sales narratives and positioning material for key sales priorities, drawing on essential skills in "storytelling”
• Identify and articulate consumer trends and opportunities bearing media revenue impact to best position portfolio of assets, e.g. emerging audiences to engage with, win share from other media
• Act as a liaison between Research, Category Strategy and various Sales teams to create measurement strategies against client KPIs
•  Independently oversee campaign effectiveness and performance recaps with select vendors
• Work with the Data Enablement team to initiate recommendations on first-party and third-party audience segments for clients and agency partners
•  Curate category knowledge to educate Sales and sales support teams on salient information
•  Support category-specific Ad Policy guidelines and escalations with team leadership
• Actively contribute to creating an inclusive environment

Basic Qualifications:

• 5+ years of experience in advertising, media and/or marketing and in the given category preferred (7+ PREFERRED)
• Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
• Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
•  Experience with working with R/F tools such as Nielsen Media Impact
•  Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
• Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.
• Self-starter who takes initiative and can navigate without constant direction
• Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
• Team-oriented, with experience working across a matrixed organization
•  Excellent written, verbal and interpersonal communication skills
•  Strong presentation skills, capable of presenting to internal and/or external partners

Required Education:

• Bachelor's Degree or equivalent work experience

Our benefits package includes:

• Comprehensive medical benefits
• Competitive pay
• 401(k) retirement plan
• …and much more!

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities

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