Title: Paid Media Operations, Audience Specialist
Client: Disney
Location: New York, NY (Hybrid)
Duration: 12+ months
Rate Range: $58-$62/hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

Description:
The Growth Marketing team is tasked with driving new subscriber growth for globally. The team is responsible for the planning, execution and optimization
of user acquisition via paid media campaigns. The Paid Media Operations & Tech
team's focus is to provide strategies, processes, and technologies that will enable
performance marketing to scale globally with consistency and excellence.

Responsibilities:

• Manage and distribute first party audiences to our marketing platforms utilizing our data management tools
• Project manage and provide updates on critical audience initiatives
• Regularly audit and update our audience setup
• Work closely with Acquisition & xLOB stakeholders to identify new audience segmentation use cases and coordinate with Data Product on requirements for paid media enablement and activation
• Utilize holistic project management tools such as Jira, Airtable, & Google Sheets
• Support the Audience Manager on projects related to future-proofing thepaid media martech stack
• Support A/B testing, incrementality studies, and other performance measurement techniques to validate and evolve targeting tactics.

Basic Qualification:

• 3+ years experience in Marketing Tech, Performance Marketing, Advertising In-house Marketing or Agency experience
• Experience working across marketing channels such as social, programmatic, search, CTV to achieve customer acquisition and retention goals
• Familiarity with consent management and privacy-first marketing practices (e.g., GDPR, CCPA, VPPA).
• Understanding of martech stack architecture (e.g., how CDPs, CRMs, and ad platforms integrate)
• Knowledge of cross-device attribution and identity resolution
• Knowledge of data enrichment, propensity modeling, or customer lifecycle frameworks.
• Detailed oriented with proven success in process development and execution
• Excellent communication and collaboration skills; experience working cross-functionally with media, legal, data product and tech/engineering teams.
• Passion for storytelling, audience behavior, and entertainment marketing.

Required Education:

• NA

Our benefits package includes:

• Comprehensive medical benefits
• Competitive pay
• 401(k) retirement plan
• …and much more!

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities

25-14470