Title:  Marketing Product Manager
Location: Miami (Hybrid 4/1)
Duration: 4+ months
Compensation: $35.00 – 40.00/hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

Marketing Product Manager

The ideal candidate will create marketing plan for all direct mail campaign.

Report to Sr Mgr Marketing. Prioritize global direct mail campaigns for proofreader and graphic department, as well as Revenue Management, as this will impact the timely delivery of direct mail campaigns. Ensure consistent brand integrity. Manages Marketing Specialist and Traffic Coordinator.
Develop and execute approximately 100+ direct mail campaigns reaching 73M consumers. Responsible for the delivery and execution of 150+ unique ads and inserts.

• Create requests with ad agency if applicable, proofread and route to internal design team and send to external printer; Manage multiple projects…
• 4 mailers per month
• Create 20-25 Ads for newspaper and magazine as well as the inserts for the newspaper
• Responsible for the implementation of global direct mail, insert, imprint and consumer advertising plan.
• Manages daily deadlines to ensure successful delivery of projects.
• Also manages other marketing materials as well as acts as System Administrator for Adobe Workfront.
• Responsible for the execution of domestic direct mail, print advertising and brochures – creative brief, pagination and working with graphics team to ensure accuracy and completion on schedule through our project management platform, Workfront.
• Create and develop promotional briefs for domestic projects, work with VP of Creative Services and Sr. Manager to ensure business and marketing objectives are met.
• Leverage Workfront to keep campaigns on track and initiate processes that ensure optimal efficiency.
• Develop detailed project schedules and ensure that Account, Creative, and Production are aligned and aware of key project milestones.
• Proactively call out scheduling, resource or other issues well in advance and offer up solutions for addressing them.
• Working with the Sr Manager, implement detailed integrated schedules across all stages of production, from concept to completion.
• Review weekly schedules of quantities and estimates.
• Manage marketing specialist and traffic coordinator to ensure successful project management and completion.
• Responsible for scheduling, trafficking, and proofreading of all marketing projects. Ensure Graphics team has all pertinent information for an error-free marketing piece.
• mplement and train new team members to use "Workfront” – project management software.
• Ensure marketing materials contain accurate information.
• Ensure factual accuracy of pricing, offers, itineraries, spelling, and grammar.
• Work closely with graphics team, production specialist, proofreader, revenue management and database manager to ensure all necessary elements needed for direct mail campaigns are delivered timely.
• Promptly review all itinerary updates and initiate changes for jobs currently in production. Ensure printer roll up coincides with our marketing plan.
• Approve final print ready files on Insite or proofs.
• Maintain samples files.
• Continually work to improve campaign performance and reduce cost.
• Communicate all itinerary changes to parties involved for accurate map creation and update of website.
• Assist in providing accurate content for consumer advertising including creating, and managing production timelines and invoice process.
• Fulfills requests to create and/or update QR codes for various marketing projects with tracking links.
• Responsible for the physical execution of ads, its placement, and all related administrative tasks.
• Communicate with publications regarding ad uploads and insert deliveries.
• Perform other job related functions as assigned.

Requirements:

• EDUCATION: Bachelor's degree in business, Management (Marketing or Communications degree preferred)
• EXPERIENCE: 5+ years' experience working on product management or process/system improvement is required. Proven experience leading in project management, digital product development, and execution/delivery required.
• Superior attention to detail. Project management and ability to effectively prioritize and manage multiple projects with time sensitive deadlines. Excellent verbal and written communication skills. Ability to multi-task in a very fast-paced, demanding environment. Excellent follow-up skills. Proficient in Microsoft Word, Excel & PowerPoint. Ability to interact with respect, tact and professionalism, and respond well under pressure. Familiarity with NVS and MXP systems. Database management skills.
• Nice to Have : Knowledge of travel, leisure, or cruise industry is preferred. Workfront knowledge is a plus.
• KNOWLEDGE & SKILLS: Must possess organization and execution skills; keen attention to detail
• Graphic design experience is a nice to have but role will not be involved in any graphic design work

Our benefits package includes:

• Comprehensive medical benefits
• Competitive pay
• 401(k) retirement plan
• …and much more!

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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