How to Stay Competitive in a Changing Job Market

Career Advice, Employee Insights, Job Seekers

Recently, the IT job market has gone through ups and downs that have been felt across the board. While the tech industry was booming during the pandemic-era digital shift, things have shifted considerably due to a variety of factors. For job seekers, this has created an environment that feels more competitive.

But there’s good news: the demand for skilled IT professionals remains strong in many areas, and new opportunities are emerging as companies continue investing in digital transformation, cybersecurity, AI, and other mission-critical tech projects. Here’s how tech professionals should focus their energy in the months ahead:

The Reality: A More Competitive Market

It’s no secret that there have been some big shakeups at major tech firms in the last few years. Additionally, many companies are becoming more selective with hiring and shifting from aggressive growth to efficiency-focused strategies. This means IT job seekers may experience longer hiring timelines, fewer “open-ended” roles, and increased competition, especially for remote jobs. That’s why it’s so important to make sure your resume can stand out from the rest.

What’s in Demand Now?

Core IT positions related to cloud, infrastructure, security, data, and AI remain critical to business operations and are in high demand in many areas. In other words, the tech industry has cooled down somewhat, it hasn’t stopped. Here is what many organizations are seeking:

Cloud and DevOps Skills

Cloud adoption and evolution continues to be a top priority. Tech professionals skilled in AWS, Azure, or Google Cloud are still highly sought after. Expertise in DevOps tools like Terraform, Jenkins, Docker, and Kubernetes are an asset as well. Companies are prioritizing efficiency and automation, making cloud-native and infrastructure-as-code skills essential.

Cybersecurity Roles

As threats become more sophisticated, organizations are bolstering their security teams to protect sensitive data and proprietary information. Roles like security analyst, cloud security engineer, and identity & access management (IAM) specialist are in high demand in industries such as finance, healthcare, and government.

Data and AI-Related Talent

Despite some belt-tightening in big tech, roles in data science, machine learning, and AI are still growing. Companies are investing in advanced analytics and generative AI solutions, so they need talent to manage data pipelines, build intelligent applications, educate end users, and ensure ethical and secure AI usage.

IT Support and Infrastructure

IT professionals are increasingly needed to manage complex hybrid and multi-cloud environments, which require deep expertise in virtualization, cloud networking, cross-platform security, and more. The demands placed on IT teams can also include supporting secure access to critical business applications, overseeing real-time data analytics, maintaining system uptime across complex infrastructures, and ensuring that performance and compliance standards are met.

Shifting Role Expectations

Many employers are looking for candidates who can offer more than just technical skills. They want professionals who can communicate with cross-functional teams, understand business objectives, and help the organization adapt to new technologies quickly. That’s why soft skills like problem-solving, collaboration, and initiative are more valuable than ever.

Hiring managers are also increasingly focused on demonstrated impact. Being able to clearly explain how your contributions improved performance, reduced costs, or enhanced user experience can set you apart in a crowded job market.

5 Quick Tips for IT Job Seekers

These tips to help you get hired are things you can start doing right now:

Tailor your resume and LinkedIn profile. Highlight measurable results, certifications, and tech stacks aligned with the jobs you’re applying for.
Be open to contract or project-based roles. Many companies are using short-term hires to fill skill gaps. These roles can sometimes lead to full-time opportunities.
Continue learning. Upskilling through certifications (especially in cloud, security, or AI) helps show that you’re current and proactive.
Network intentionally. Reach out to former colleagues, join tech meetups, and stay active on professional platforms. Many jobs aren’t publicly posted and your connections might be the key.
Stay flexible. Consider roles outside of traditional tech companies in industries like healthcare, manufacturing, and energy. Many organizations in these industries are actively hiring IT talent.

Predictions for the Near Future

Hiring will continue, but more strategically. Businesses are investing in IT roles that directly support business goals, address mission critical systems, reduce risk, or improve efficiency.
AI skills will move from “nice to have” to “must have.” Even if you’re not an AI engineer, understanding how to work with AI tools will be expected.
Certifications and real-world proof matter more than ever. Hiring managers are looking for validated skills, not just job titles.

The IT job market isn’t as fast-moving as it was a few years ago, but it’s far from stagnant. While layoffs and increased competition have made things more challenging, opportunities still exist. IT professionals who stay adaptable, keep learning, and focus on areas where demand remains strong are more likely to find what they’re looking for.